The Friday Few Observations for Week 24 of 2024 - The Summer Solstice is Here!

What are you doing with your one precious and amazing life on the longest day of 2024?

Our family app project took some solid leaps forward and while we have some competing ideas it is amazing how quickly we went from a product focus to thinking about how on earth we would get anyone in the world to know about it.

The Marketing Puzzle is going to take on a whole new dimension as these AI tools enable almost anyone to create a digital product.

Maybe the trick is to just make the app that you want and keep making it better and the more it helps you the more others might want to use it?

Seems like in Seth Godin parlance not only do you need to get your cow painted purple, that cow needs to start flying!

One thing we are noticing is that while lots of people are looking up at cows flying around in wonder the guardians at the gate of THE STATUS QUO are standing resolute.

Corporate buyers act differently than individual buyers much the same way you choose your next meal easily but if you were buying food for 50,000 people you would have to have a process to consider all the food needs at scale.

This is making enterprise sales motions a challenge as in a time of great change the easiest thing to do is not change, especially when there is the hint that if they wait the costs might go down further.

As we look at the second half of the year it will be interesting to see what plays out between the quick adoption of a cohort of individuals which might feel good but not move the needle vs the slower adoption of an enterprise which may or may not happen but when it does has as significant positive impact.

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We heard a sermon the other day about David and Goliath and the preacher emphasized that David picked up FIVE SMOOTH STONES as he faced Goliath.

Our question for you is what smooth stones are you going to pick up as you look to kill the status quo you face?

Fun fact: Both of these images were made with DALL-E and when I asked to have the sword in David’s hand turned into a sling shot it came back with David holding a bow and arrow! Several iterations later it still wasn’t working so am using the original image with a small smirk 😊

​Have a great weekend!

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