The Friday Few Observations for Week 25 of 2024 - That's the Half! What did we Learn and What Does it Mean?

Well, that’s the Half!

What did we learn, and what does it mean?

For 25 consecutive weeks we have shared our Friday Few Observations for that week looking to help all of us process the latest inputs so that we can properly allocate our time and capital.

What have we learned?

Small little options to improve a process are everywhere and we expect them to be less than $20 a month.
Our winner in this category was the Wave AI Notebook which we use daily to record, transcribe, and summarize all our business correspondence via phone and video.

Larger solutions have slowed way down as corporate buyers are wary of moving too quickly when a much better deal may be available in six months.

To personalize this, think about buying a laptop today, are you sure it has the right NVIDA chip with the right memory from Micron?

Now think about if you had to buy 5000 laptops.

The pause is real and if you are planning your second half revenue goals, it is time to have some hard conversations internally first and then put the problem to your buyers and work through it together.

The corporate buyer will never tell you this unless they are prompted, and it is in their best interest to do so.

What does all of this mean?

If we are in a time where the small is getting adopted rapidly and the big is taking more time, break off a piece of your full offering that is snackable and use it to acquire more customers even if you are making less on a per customer basis.

It is natural during a time of uncertainty to be a cautious buyer and with a presidential election pending we think the uncertainty is going to increase in the back half of the year.

You can figure out how to improve your margins on the smaller revenue later and once you have an established business relationship with that new customer you can use your tactical empathy to learn what else they need help with and grow the relationship.

That is what we have noticed, what about you?

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