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Strategy

Chart a course for your company for the next 1,3, or 5 years.  Banyan Tree Strategies customized collaboration process will help you tackle this challenging topic.
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Strategy
Tactics
Execution
Sales
Teams
Leadership

Services Overview

A clearly defined strategy can allow the entire team to work together, while apart.

Business leaders think about what could work in the future and say to themselves, "if this, or if that".  They form strategies in their own minds.  We facilitate the releasing of your leadership teams's collective thinking in a defined process.  The outside voice can call to those in the inside to reveal the best ideas for the company's future.

A facilitated strategy process allows any leader who wants to further develop the combination of their entire team's thoughts.  Leader facilitated strategy often turns into politics.

The leader thinks about the strategy daily, but should not distract the team more than quarterly.  Bring the team together at least twice a year. 

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Strategy Formation Process:

  • Defined setting
  • Boundaries established
  • Room to disagree
  • Divergent thinking and dialogue
  • Lateral thinking
  • Effective dialogue
  • Target definition
  • Target prioritization
  • Convergent thinking and dialogue
  • Culminates in clear vision
Contact Us About Strategy

Case Study - Strategy


Client Question: 
​Can we make the jump to a subscription model?
Strategy Case Study PDF

The Issue:
A mature software company was looking to enhance their business model.  They weren’t sure if they had a current customer base that would change to a subscription model and if they could manage the transition financially.  How can they fund it and will the customers follow?

​The Steps:
We set up a three-meeting structure with three weeks in between to allow for follow up. In the first meeting we outlined the concepts and got wide around the problem. The second meeting we started to converge. The third meeting we formed a vision, path, and purpose.  Next, we surveyed some clients and interviewed financial sponsors.  We had their largest shareholder speak with  other founders and get comfortable with the liquidity terms.  A quarterly projection model out three years was built.

The Outcome:
The CEO secured financing from a private equity firm.  The technical team launched the release with the new pricing model and the sales and service teams managed the transition.  In 18 months the enterprise value of the firm was up significantly. 
 
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Questions addressed:
  • What are the possible outcomes?
  • How will a change impact the company financially?


Lessons Covered:
  • Listen to your clients
  • Understanding how financial sponsors work
  • Building alignment with the founder and the leadership team


​Results:
  • Funding and wisdom
  • Renewed energy from the executive management team
  • Business viewed differently by investors

What Could Your Company Accomplish With A Clearly Defined Strategic Plan?
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Banyan Tree Strategies  510.246.1446
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