Five Years of Branching Out
Five years ago Banyan Tree Strategies was formed with three clients and a belief that we could help people grow their businesses. We started writing about what we were doing for others on our website and by way of this newsletter and our client engagements rose to a sustainable level.
In the past 45 days we have continued to fine tune our offerings to more clearly answer the question, what does Banyan do for companies? The answers, in their current form are at our redesigned BanyanTreeStrategies website. We are continuing to add content and offerings and want to thank you for reading our newsletter, and for following us as we share what we have discovered in helping people and companies pursue performance improvement.
In this Edition:
One of the ways we prepare this newsletter is to track the conversations we are having, and then look to build a framework that will stand alone to help others self-administer a solution. Two conversations that have presented themselves worthy of this attention are what we are calling The Four Timelines of Customer Acquisition, and The Three Circles of your Network. We hope these two frameworks will give you insight into your business or community service efforts. We close with a process to run inside the two frameworks we outlined above. It's called the Daily 5 - Inside the Magic Window. It is a great way to keep the number of interesting people you are meeting up, while still staying on track with your primary job.
The Four Timelines of Customer Acquisition
Companies want to grow, but can’t raise their prices.
This framework came out of discussions with business owners seeking to grow their company while not having any pricing power. Where to focus their time and which conversations were most important are questions the Four Timelines can flush out. A closer look at how to use it yourself is here.
The Three Circles of Your Network
Shared experiences can build trust, and trust is a foundational element of commerce.
The Three Circles framework helps you categorize your potential customer base. It then helps you position your messaging. Our research has shown that a prospect's behavior changes based upon past shared experiences. It appears that there is a high incentive to draw those far from you into your circle of customers who trust your offering. Give it a look and then think through how you might craft your next marketing message.
Building A Network One Coffee Cup at a Time
If you are working in a metropolitan area being in close proximity to other professionals provides you with the opportunity to do what interesting people are already doing and create a first shared experience. We named it the Daily 5 - Breakfast, Coffee, Lunch, Coffee, & Drinks -because we noticed really busy people still doing all five quite often. Why not just ask them if you can share that time with them and share insights? All you need is a plan, the guts to ask them, and a premise to help them or provide insights. The key is to get one or two slots a week where you get out of your work rut and broaden your horizons with interesting and influential people. Our how-to white paper on the topic is here and is also on our courses page at www.banyantreestrategies.com.
Cheers to the next five years!
Drew and Sara
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