The fall of 2023 appears to be a time where many of our clients past partnerships are slowing down and yet the growth machine must still eat.
What to do?
Seems like a good time to whiteboard a few new channels that could be receptive to your value add service.
Why do channels matter? In our experience it can have a lot to do with the first 5 minutes.
Two options here:
Cold reach out -
"Hi, we would like to interrupt your day and help you understand why we can make your life better with our product or service"
Channel reach out -
"Hi, we have been vetted and approved by (insert association or company) to help make your life better with our product or service."
Both are interruptions but the return on effort for your customer acquisition team can be massively different.
Running an effective Channel Partnership (CP) is a different matter but we wanted to share that now is the right time to be in the market place talking to potential CP's as everyone is scrambling to find growth amidst our higher for longer interest rate environment.
Which begs the hard question -
"What is your plan to thrive and survive for the next three years with these headwinds?"
Seems like it's time to stow the jib and start taking out the smaller sails to efficiently tack and adapt.
We are happy to help with the brainstorming.
Complete Annual Newsletter Volumes