The Golden State Warriors haven’t just taken the NBA by surprise, they’ve knocked it completely on its side. From our vantage point it is another example of highly adaptable Bay Area executive talent deploying a winning strategy, and we would like to share one element that you can use with your team. The NBA’s history of success had been Jordan as the star with a Pippen on the side, or Larry Bird as the star with DJ or McHale on the side, or LeBron with a strong second in Wade even won a title. Yet, coming out of San Antonio over the past ten years is a different model. It is less about the one star and more about a fully functioning team of 9 to 10 players getting meaningful minutes throughout the entire season.
There may not be a “Money Ball” book out yet on the this strategy, but the ownership of the Warriors brought Steve Kerr in to run a system similar to the Spurs, and it works on many levels. The correlation to your business that we would like to highlight is that you should be taking more people out on sales and service calls. Nothing is more painful than watching a loyal bench warmer thrust out on the court and struggle at crunch time because they haven’t seen the light of day for months. The ball is moving differently than in practice. The heat of the moment melts them on the spot. Have you not seen this on your work teams? The back office person left stammering because the prime time player is out on vacation or is sick.
We view this as a mistake by leadership to not develop all members of the team to be able to “leave the building” and go see a client or customer. It doesn't have to be an everyday occurrence, but having a system in place to keep all team members on the court will do wonders for your company. We hope the Warriors go all the way this year. Just remember, get the ball in as many people’s hands as you can during the regular season so they won’t drop it in the playoffs!
Try out our blog post next titled "Designing Your Team From Scratch"
Everywhere you look companies and teams are looking for speed: foot speed, communication speed, and speed of delivery of goods and services. We started to notice a correlation between teamwork challenges and the duration of the team itself. In youth sports the average season is 16 weeks long, an eternity for the player, but a blip on the screen for an adult. In work environments temporary workers are the standard for most Global 1000 companies and they even have different color badges for all to see. The need for speed has created an environment where leaders can fill the room with people, but one layer down all parties are looking around the room to gauge the commitment to the group, and the duration and type of contract.
Regardless of your position on one of these new “iTeams”, factoring in the length of the time the team is to be together should help you work well with all parties. If you are the leader, missing this key dynamic can be costly to your performance especially with the lowest power participants. Often times the lower power groups will never communicate their frustration, rather they will find a way to hit a personal “release” valve that subtly kills the team culture. It can show up in their engagement level. They are present, but not clicked into the team's goal. Often times they vote with their feet, by not showing up at all. Dr. Suess’s “Yertle the Turtle" comes to mind here.
As you build your teams, keep a special eye out for your different groups. Don’t overlook the short duration participants. They often have long duration commitments elsewhere (spouses and children), that if tended to correctly can make a big impact on how they perform on your team. If you don’t, one named “Mack" may burp and like Yertle your team may end up flat on its back.
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Drew Sanders Blog
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