This is the third email and second checkpoint in our 1/1/2022 Victim or Victor Series.
A quick disclosure on the title.
Early in the pandemic a friend mentioned the phrase "Victim or Victor" off hand in a conversation and it seemed appropriate, not in a dominance sort of way, but as a mental puzzle.
Kind of like we all get to choose our mindset in every situation and the hope is that you will see the good and work towards the victory.
That friend just lost his wine crop for the year in the recent fires and we are crushed for him.
2020 has been a year of so much loss and required so many people to work so hard to keep things going that it is humbling to even have the audacity to write and expect anyone to have the time to read our prose.
We write to share what we are learning to encourage others and as a form of self therapy to look for the good amidst the clouds and for us in Northern California the seemingly endless smoke.
Thank you for your friendship and readership.
Drew & Sara
Uncertainty reigns right now. (Don't forget to still Plan)
Meaningful Shared Experiences are being created every week in 2020 (this bodes well for the future)
Checking in with people in the next 45 days before the holiday rush might be a good idea.
In closing if you want to help out our friend who lost his crop you can sign up for their periodic offerings and wine sales here.
Click for the NEXT post in the Series or the PREVIOUS post.
Email continues to be the killer app for developing and maintaining a respected position with your clients, customers and prospects. Recent data shows that enterprise and individual customers spend the vast majority of their time reading and communicating inside of an email application.
What does this mean for you?
It means that unless you have a business which really wants to attract a customer that it doesn’t know and offer them a commodity (think owning a McDonalds franchise) you don’t really need to spend a ton of money on social media. Your best course of action is to have a well-developed email communication plan that integrates with your website and sales team.
The frequency of your email communication should depend on the type of service or product you are delivering. It can range from a travel service emailing you multiple times a week, to an estate planning law firm that shares its findings once a quarter. If you want our advice on what your cadence should be, click here.
Don't worry, we have not picked up a new bad habit, a recent trip to the library had me opening up a new book, and the combination of the adhesives and paper gave off a smell that made me smile. If you can imagine that smell right now, then you might really enjoy this edition.
When it comes to reading, word of mouth seems important. We just don’t want to make a book purchase and end up with a dud. With that in mind we suggested for the past summer 12 book ideas for the 12 weeks of summer. We hope you find one of our selections interesting and that you find the time to read (or like many of us listen to the book).
We have divided up the recommendations into five categories:
Most of these books are not new but they all were worth the investment of time, money and enrichment a good book can bring. CLICK HERE TO SEE OUR SELECTIONS
It was front page news in 1982 when IBM announced it was laying off employees, the security of lifetime employment with Big Blue was in doubt. The undertone to others was this meant that almost no private sector employee was safe. From moments like that 35 years ago to today, the idea of a personal brand and its cultivation have been forming. You, the individual, have the ability to create what the brand marketers will define as a 'promise wrapped up in an experience' and LinkedIn has been building a platform for your brand since its founding in 2002.
In the last five years LinkedIn has not only been a great place to store all your contacts, it is a great place to share your thoughts and perspectives. In a business world where almost all employment contracts are “at-will” (which means you are working week to week at the whim of your boss), it is increasingly important to have a place to share what you have to offer an industry or marketplace.
There are several key actions to consider when it comes to publishing on LinkedIn. The first is to share what others have posted and add your comments. This is easy lifting and benefits the person who created the original content. The second is to....
If your network is the sum of all your shared experiences, and your production is the outcome of your efforts, than we would like you to consider that your personal flywheel is the combined influence of all of your connections. The great thing about having a network of people you have shared life experiences with is that they are a primary source on you and your character. Another benefit is that your network also cares deeply about their own success, and they are actively growing their own careers. As the calendar year turns towards the summer months, consider allocating some of that lost time of production to feeding your relationships with genuine inquiries regarding well-being and current plans. We wrote a white paper on this topic so if it feels awkward, you can follow our script. The interaction with your network will keep your activity and acuity levels at game-ready speed at a time of year when things can slow down. The norms of reciprocity will also be in your favor, as you seek to understand what’s new with them, they will return the inquiry. Give it a shot and let us know how it goes.
Next read our post on The Long Tail of networking on LinkedIN
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Drew Sanders Blog
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